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University of Wisconsin–Madison

Assessing and Improving Community Health in Wisconsin

West Allis Health Department/West Milwaukee Village

Implementation Approaches

Goal: Prevent and reduce alcohol use and abuse among youth and adults in the West Allis and West Milwaukee communities.

Objective 1: By December 31, 2020, conduct at least three programs at each of the grade levels in the WAWM School District to raise awareness of the dangers of alcohol use and abuse in West Allis and West Milwaukee

Strategies:

  • School curriculum (What Works for Health Wisconsin)
  • Screening Brief Intervention and Referral to Treatment (What Works for Health Wisconsin)
  • Youth led prevention programs – social norming (What Works for Health Wisconsin)

Objective 2: By December 31, 2020, implement at least five initiatives directed at adults to raise awareness of alcohol serving sizes and binge drinking.

Strategies:

  • Media outlets including video and paper format (Strategic Prevention Framework and What Works for Health Wisconsin)
  • Public Service Announcements (Strategic Prevention Framework and What Works for Health Wisconsin)
  • Social media (Strategic Prevention Framework and What Works for Health Wisconsin)
  • April Alcohol Awareness Month
  • Health Fairs and other community events (Strategic Prevention Framework and What Works for Health Wisconsin)

Goal: West Allis-West Milwaukee (WAWM) residents will demonstrate behaviors that support a healthy lifestyle.

Objective 1: By December 31, 2018, implement or enhance two programs that will facilitate residents to meet the minimum recommended minutes for daily physical activity

Strategies:

  • Places for Physical Activity – shared use of school equipment (What Works for Health Wisconsin)
  • Mayor’s Challenge (Community Guide)
  • USDA SNAP education – Fit Families Program

Objective 2: By December 31, 2020, expand or implement three new initiatives or policies related to the built environment to promote physical activity and healthy habits

Strategies:

  • Enhance built environment – Expand bike paths, improve National Avenue crosswalks, install BUBLR bicycle stations (Community Guide)
  • Educate the public on the new bike roadway signage to encourage biking and promote bike safety for both cyclists and motorists

Objective 3: By December 31, 2020, 20 West Allis-West Milwaukee businesses will utilize their worksite setting to support health promotion offerings to impact health behaviors.

Strategies:

  • Worksite obesity prevention (What Works for Health Wisconsin)
  • Advocate for businesses to participate in Wellness programming – Well City designation

Objective 4: By December 31, 2018, implement three new initiatives that will increase access to fruits and vegetables.

Strategies:

  • Community Gardens (What Works for Health Wisconsin)
  • School gardens (What Works for Health Wisconsin)
  • EBT at the West Allis Farmers Market (What Works for Health Wisconsin)

Objective 5: By December 31, 2020, the West Allis-West Milwaukee Breastfeeding Coalition will conduct two communitybased activities to support breastfeeding as the infant feeding norm.

Strategies:

  • Reestablish the West Allis-West Milwaukee Breastfeeding Coalition (What Works for Health Wisconsin)
  • Facilitate businesses with their efforts on compliance with worksite breastfeeding legislation

Goal 1: Reduce prescription drug misuse and abuse among youth and adults in the West Allis and West Milwaukee communities.

Objective 1: By December 31, 2020, conduct at least 12 community education sessions for three varied populations and maintain school-based curriculum to raise awareness of prescription drug misuse and abuse and methods to limit exposure in West Allis and West Milwaukee.

Strategies:

  • Screening Brief Intervention and Referral to Treatment (What Works for Health Wisconsin)
  • Youth led prevention programs – social norming (What Works for Health Wisconsin)
  • Proper drug disposal programs (What Works for Health Wisconsin)
  • Community and prescriber education (Strategic Prevention Framework)
  • Policy in place for WAFD to dispose of medications

Goal 2: Prevent and reduce heroin use among youth and adults in the West Allis and West Milwaukee communities.

Objective 1: By December 31, 2020, conduct at least one heroin education event at the high schools each year and maintain or expand AODA curriculum and screening in the WAWM School District to raise awareness of the dangers of heroin use in West Allis and West Milwaukee.

Strategies:

  • Heroin awareness programs (Strategic Prevention Framework)
  • School Curriculum (What Works for Health Wisconsin)
  • Screening Brief Intervention and Referral to Treatment (What Works for Health Wisconsin)
  • Youth led prevention programs – social norming (What Works for Health Wisconsin)

Objective 2: By December 31, 2020, conduct three community education or training initiatives directed at adults, to raise awareness of the dangers of heroin use in West Allis and West Milwaukee.

Strategies:

  • Heroin awareness programs (Strategic Prevention Framework)
  • Community education (Strategic Prevention Framework)
  • NARCAN–opiate antidote–training (What Works for Health Wisconsin)

Goal 1: Reduce stigma regarding mental illness in West Allis and West Milwaukee.

Objective 1: By December 31, 2020, implement two community based initiatives to reduce stigma related to mental illness.

Strategies:

  • Anti-stigma trainings for key community leaders and partners such as Mental Health First Aid and trainings through National Alliance on Mental Illness or NAMI (Substance Abuse and Mental Health Services Administration – SAMHSA)
  • Explore policy for mandatory education regarding mental illness for new City and Village employees – may include Question, Persuade, and Refer – QPR and/or anti-stigma education (SAMHSA)
  • Social media mental illness local awareness campaign

Goal 2: Build support capacity in West Allis and West Milwaukee to assist individuals and families dealing with mental health concerns.

Objective 1: By December 31, 2020, develop or expand two mental health support networks among community partners and local clergy to address issues and strengthen collaboration and support for those dealing with mental health concerns in West Allis and West Milwaukee.

Strategies:

  • Enhance and expand West Allis Mental Health and Substance Abuse Taskforce partnerships by recruiting community partners with expertise in the area to review and support evidence based initiatives as indicated
  • Develop a community based Clergy Mental Health Support Network
  • Faith-based mental health support training for local clergy i.e. Miracles through NAMI (SAMHSA)

Objective 2: By December 31, 2020, facilitate training and collaboration among community partners to expand capacity for crisis response and stabilization for those dealing with mental health concerns in West Allis and West Milwaukee

Strategies:

  • Facilitate QPR education for key members of the community workforce (SAMHSA)
  • Biannual update and problem resolution meetings with mental health crisis intervention and referral community partners
  • Develop a resource list of crisis hotline numbers
  • Explore the creation of a separate mental health triage line perhaps through 211 IMPACT

Objective 3: By December 31, 2020, implement training and curriculum to build resilience and expand mental health support for youth in the West Allis-West Milwaukee School District.

Strategies:

  • Foster community partnerships to strengthen mental health support for youth in the community through School District participation on the West Allis Mental Health and Substance Abuse Taskforce
  • Continue Mindfulness self-regulation training for staff and students at all levels through the School District (SAMHSA)
  • QPR education or Mental Health First Aid for key WAWM School District staff dealing with students with mental health concerns. (SAMHSA)
  • Train student services staff using the template for developing an action plan to provide interventions for students identified at high risk for suicide
  • Presentation of NAMI VOICES or other mental illness stigma awareness videos for select grades

Goal: West Allis-West Milwaukee (WAWM) residents will demonstrate behaviors that support a healthy lifestyle.

Objective: By December 31, 2020, expand or implement three new initiatives or policies related to the built environment to promote physical activity and healthy habits.

Strategies:

  • Enhance built environment – Expand bike paths, improve National Avenue crosswalks, install BUBLR bicycle stations (Community Guide)
  • Educate the public on the new bike roadway signage to encourage biking and promote bike safety for both cyclists and motorists