Skip to main content
University of Wisconsin–Madison

Assessing and Improving Community Health in Wisconsin

Racine City Health Department

Implementation Approaches

Goal: Decrease high-risk sexual behavior and its unintended consequences, including unplanned pregnancies and sexually transmitted diseases.

Objective #1: Launch an educational campaign to decrease high-risk sexual behavior.


  1. Develop and implement a Countywide STD/HIV informational campaign.
  2. Conduct focus groups to identify attitudes toward teen pregnancy and birth control access and use.
  3. Utilize current and popular social media such as Twitter and Facebook.
  4. Secure a recognizable and influential spokesperson.

Objective #2: Advocate for an effective and comprehensive sex education curriculum within Racine Unified School District.


  1. Advocate for human growth and development education beginning in grade one through twelve.
  2. Provide sex education training for teachers and parents including education on alcohol and other drug use and abuse.
  3. Provide services targeted to high risk youth including peer education programs in the schools and utilization of recreational programs.
  4. Utilize faith-based organizations for education on human growth and development.
  5. Emphasize empowerment and self-esteem through workshops and support groups.

Objective #3: Improve access to health care for sexual health.


  1. Create and facilitate a Racine County Coalition which addresses STD/HIV issues.
  2. Increase integrated service capacity for birth control and pregnancy and sexually transmitted disease testing and treatment.

Goal: Improve access to comprehensive primary and preventive health services.

Objective #1: Convene an Access to Healthcare workgroup to coordinate access issues and efforts.


  1. Identify and recruit community stakeholders, including workforce and economic development leaders, to serve on the work group.
  2. Enhance community provider coordination to increase cooperative programming, decrease duplication of services, and leverage resources.

Objective #2: Establish and centralize a comprehensive directory of healthcare services.


  1. Define parameters for services to be included in the directory.
  2. Identify current directories and all applicable services.
  3. Create a comprehensive written and web-based directory

Objective #3: Create a communication plan to raise awareness of health care resources.


  1. Identify target markets, outlets and distribution methods.
  2. Conduct an educational initiative to increase the awareness of communitybased organization of health care resources.

Objective #4: Create a viable health care transportation network.


  1. In collaboration with Racine County Public Transit-Human Services Transportation Coordination Plan, analyze needs assessment data and conduct a gap analysis of existing transportation services and agencies.
  2. Identify an organization to provide leadership and ownership for the transportation network.
  3. Identify community organization to develop a volunteer transportation program with a focus on retirees and student drivers to provide transportation.

Objective: Improve access to health care for sexual health.


  1. Create and facilitate a Racine County Coalition which addresses STD/HIV issues.
  2. Increase integrated service capacity for birth control and pregnancy and sexually transmitted disease testing and treatment.

Infant Mortality

Goal: Decrease infant mortality and improve birth outcomes in a culturally competent manner.

Objective #1: Clarify community leadership and ownership for infant mortality reduction.


  1. Identify a leadership team (e.g. agency or group) to integrate all healthy birth outcomes programs and activities.
  2. Engage and reengage elected officials to advance policy changes.
  3. Increase community capacity and responsibility for the infant mortality problem.
  4. Develop consensus around a shared infant mortality reduction community agenda.
  5. Rigorously evaluate all healthy birth programs and assure a venue for sharing and application of lessons learned.
  6. Decrease duplication of services

Objective #2: Develop a plan to optimize service delivery.


  1. Increase access to pre and inter-conception care.
  2. Design a “one stop shop” for all needed services.
  3. Integrate nursing services into accessible community-based agencies.
  4. Implement a community-based approach to identify those at the highest risk for poor birth outcomes.

Objective #3: Conduct a community assessment/gap analysis of community services aimed at infant mortality reduction.


  1. Identify a sub-group of the infant mortality reduction work group to design the needs assessment.
  2. Prioritize community engagement during the needs assessment process.
  3. Utilize gap analysis results to refine the community-wide agenda for programs targeted to increasing healthy birth outcomes.

Objective #4: Initiate a collaborative community education initiative targeted at the highrisk zip code areas of 53402-53406.


  1. Identify and engage collaborating agencies.
  2. Identify and review existing campaigns and messages.
  3. Develop campaign messages and communication methods including nontraditional approaches for disenfranchised target groups.
  4. Integrate educational messages into the healthcare delivery system.